Ep 76 | Vision > Options: Mark Brower's Category Design Plays to Radically Differentiate Your PM Business

“The question is not, ‘What are my options?’ The question is, ‘What's the clearest picture of the ideal fantasy outcome?’

Most PMs compete by picking from the same tired menu. But what if you built a business so bold, so differentiated… that ideal clients chase you?

In this episode of Property Management Frame Breakers, Vendoroo's Chief Evangelist, Pablo Gonzalez, sits down with  Mark Brower to unpack a fundamental reframing of how property managers can achieve radical differentiation and make their competition irrelevant (for good).

You’ll learn:

💡 Why your ideal clients see value where others just see ‘hype’
🚀 The #1 strategy to make your competition completely irrelevant
🔮 A 3-step formula to see the future of your market before it happens
🧠 The mindset shift from choosing “options” to building a “fantasy outcome”
💧 How to apply the billion-dollar lessons from Liquid Death to your PM business

🎧 Listen now and discover how to design the category that only you can win.

🌟 Stay Connected with Us:

🤝 Connect with Mark Brower on LinkedIn
🎙️ Connect with Pablo Gonzalez on LinkedIn
📬Subscribe to Vendoroo's Weekly Newsletter
💼 Follow Vendoroo on LinkedIn
🌐 Visit Vendoroo's Website

Chapters:

00:00 Introduction and Inspiration
00:36 The Liquid Death Phenomenon
01:05 Conversation with Mark Brower
01:52 Welcome to the Podcast
02:31 The Liquid Death Story
06:36 Radical Differentiation and Category Design
18:34 Context Shifts in Property Management
23:35 The Rapid Evolution of AI
24:31 AI's Impact on Energy and Infrastructure
25:31 AI in Property Management
26:25 Leveraging AI for Business Growth
28:32 The Power of Vision and Innovation
33:54 Community and Business Development
36:39 The Role of Evangelism in Business
41:52 Case Study: Liquid Death's Unique Strategy
48:21 The Importance of Differentiation
52:25 Concluding Thoughts on Category Design